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Wearable technology and detailed herd data are helping improve productivity on Hawke’s Bay and Tararua dairy farms this mating season, says CRV Sales Consultant Vanessa Hull-Brewerton.

High capacity, smaller-statured cows with good fertility and production are breeding goals for Manawatu dairy farmers Steve and Vera Shailer. CRV’s sexed semen is helping them get there faster.

CRV’s newest sales consultant in the Te Aroha and Morrinsville area is driven to support farmers breed better herds after seeing some leave the industry in recent years because of increasing costs and financial sustainability battles.

A Northland-bred Jersey bull that has won a prestigious national award for siring top producing daughters in the New Zealand milking herd, is also an example of how genomics can super charge breeding in our dairy industry.

Award winning cheese starts with premium milk and Waikato share milker Josh Taylor, who milks 400 cows on 150ha owned by the Meyer Cheese company, says genetics by CRV are key to the success of both businesses.

CRV’s newest sales consultant has a love of dairy farming and the New Zealand equine racing industry.