At CRV, everything starts with your goals. Our new brand video shows how we turn your herd ambitions into real progress – using genetics, data, and a nationwide team focused on one thing: helping you breed a better cow.

Take the Bellevue tour and see what CRV is all about here.

Your herd goals drive everything

You tell us what you’re working towards – more production, stronger fertility, easier-calving cows, better temperament, improved environmental traits.

We use your herd testing, myHERD and myDNA data to build a breeding plan that fits your system and your future.

Quality bulls that deliver real results

Behind every straw is years of planning, genomic testing, and careful selection.

We screen hundreds of young bulls across New Zealand, choosing only the ones that will genuinely move your herd forward, not just look good on paper.

Support right through mating

Our logistics, technicians, and sales teams focus on one outcome: helping you get cows in calf.

With tools like SireMatch reports and heat detection aids, we make sure each mating counts.

Progress you can see — year after year

Each calf born from CRV genetics brings you one step closer to your long-term goals.
In a few years, she joins the herd, and the cycle of improvement continues.

• CRV was founded in the Netherlands in 1874 and has operated in New Zealand for more than 50 years.
• CRV provides support to 60,000 customers across 50 countries. Globally, a CRV calf is born every six seconds.
• With access to experts across the globe CRV can offer New Zealand farmers world-leading products and services