Local focus
Data Integration Breeds Better Decisions
CRV farmers are celebrating the recent myHERD integration with SenseHub Dairy as a step toward more streamlined and accurate data when it comes to supporting breeding decisions on farm.
CRV's Breeding Programme
CRV's Breeding Programme
- Local focus
- Global connections
- Stronger herds
CRV Breeding Programme
CRV’s breeding programme is built for New Zealand farmers, with strong local partnerships and access to global genetics and technology.
The farmers involved help produce the bulls that shape our national herd. Whether you breed calves from your best cows, DNA test your animals, or have an Info Herd, you play a real part in faster genetic gain.
You don't need to change how you farm. Most farmers start with a simple mating agreement and build from there.
Some of the benefits across the programme include:
- Access to the latest genetics first
- Genomic insight into your own herd
- A low-input way to earn from your best animals
- Royalty payments if one of your bulls goes commercial
- A direct hand in improving the national herd
Bred for health and efficiency
CRV selects bulls on a balance of health and efficiency, so the cows you breed are fit for the future. That means better fertility, and healthier udders, alongside strong production, feed efficiency, and cows that last.
It's this balance that sets the programme apart: cows that milk well and stay in the herd.
Better bulls, faster
Genomic testing lets us identify top bulls earlier. The more data farmers contribute, the more reliable those predictions get.
- In 2023, an enhanced single-step model lifted the reliability of genomic breeding values by 11 percent on average.
- In CRV's European Holstein programme, genomics has doubled the rate of genetic gain.
- Our goal in New Zealand is to make more new bulls available to farmers each year.
Every piece of information from the programme helps prove the next generation of bulls sooner.
Built on farmer partnerships
Every CRV bull starts on a farm like yours. From contributing elite cow genetics to rearing future bulls, farmers are at the centre of the programme, and we support you at every step.
A proud history of firsts
CRV was founded in 1969 by a group of farmers as Animal Breeding Services Ltd. In 1970 we opened New Zealand's first privately owned licensed AI centre, near Cambridge, and we've been getting farmers ahead ever since.
- 2000: released New Zealand's first crossbred sire, Amadeus (J12F4)
- 2008: introduced NZ-proven sexed semen, a national first
- 2011: first to introduce facial eczema tolerant genetics
- 2016: first to introduce homozygous polled genetics
Today we combine that local track record with CRV's global genetics and technology.
Who to contact
Contact your local CRV sire analyst
Lilly Croft
Sire Analyst – Auckland, Bay of Plenty, East Coast,Central Plateau, Western Uplands & Taranaki
E: lilly.croft@crv4all.co.nz
M: 021 243 8422
Emma Owen
Sire Analyst – Northland, Manawatu, Wairarapa, Hawkes Bay & South Island
E: emma.owen@crv4all.co.nz
M: 021 221 3112
Better breeding decisions
CRV's Breeding Programme
CRV’s breeding programme is built for New Zealand farmers, with strong local partnerships and access to global genetics and technology.
Access to genomic information
If you're a myDNA customer, you'll automatically receive access to genomic information through myHERD on your DNA profiled females