“In the past, many farmers ordered semen based on what they did the previous year,” he says. “Now, we are having discussions based on what farmers’ herd recording data is telling us about groups of animals in their herd and how we can make breeding decisions that will increase the value of their progeny. It’s a trend we’re seeing in the South Island and nationwide. “As a result, many farmers are now considering a wider range of options for their breeding programme, such as sexed semen, LowN sires, polled sires and alternative dairy beef breeds.”