Julia is CRV’s new Sales and Marketing Manager. A former advertising executive, she cut her teeth at global marketing agency Saatchi & Saatchi but just over a decade ago hung up her high heels to retrain as a large animal vet. For the past six years Julia has been working for Anexa Vets in Waikato.
Now she has the opportunity to combine her sales and marketing savvy, with her love of cows and the deep understanding of dairy farming she has gained as a vet.
While she counts Spark, Barclays Bank, British Telecom and Diageo Highland Whisky as former advertising clients, Julia says working in dairy genetics is one of the most exciting futures with so much of the industry’s success resting on herd improvement.
“I want to help breed better herds for all the reasons we hear about. The quality of our milk, the quality of our beef and the environment. I see it as a great opportunity to bring my skill sets together to help New Zealand farmers realise the potential from genetic gains,” says Julia.
It was while working as a vet in Waikato she learned that every dairy season follows the same pattern, and she started looking for a way to use her wide range of skills for the benefit of the industry.
“I came across the advert for the sales and marketing role at CRV. I realised I couldn’t think of a more perfect way to combine all my skills, working in a sales and marketing role with farmers who I have come to know well and still having contact with cows,” says Julia.