That’s the philosophy of CRV’s new Regional Sales Manager for the Upper North Island, Michelle Bratty. She likes farmers. Likes to see them do well and loves being part of a company that shares her zeal for helping people succeed.
“I’m passionate about farmers because I’ve been one. Only for a short time, but I know how hard it is to keep that bottom line from sinking. It’s a constant battle to get the best out of your herd, so I’m thrilled to be in a company that helps farmers do that.”
The “short” stint Michelle refers to is her time on a farm in New South Wales, Australia. Born in Upper Hutt and schooled in Auckland, she wasn’t born and bred on the land. But Michelle (55) has been attracted to rural life for as long as she can remember.
“I’d always wanted to be in farming. Something about the lifestyle appealed to me. A few years ago, a friend offered me the opportunity to work on a farm in Australia. I’d done agricultural studies and had specialised in dairy production, so I jumped at the chance to live that out on the land.
“I became the assistant manager and worked in every aspect of farming. Driving tractors, milking, inseminating cows and pulling out calves. I took it all on and felt at home.