That’s the philosophy of new CRV sales consultant for the Central Plateau, Peter Guyton. His job is to help Taupo and Reporoa dairy farmers breed better cows faster. What makes Peter good at his job is his hands on farming and AI experience.
Peter is a farmer first and foremost. Born and bred on a dairy farm in Reporoa, Peter was sharemilking by 26 before moving into contract milking. From the outset, Peter was fascinated by the science of breeding, and even during those busy days, his passion for it stretched beyond the boundaries of his own farm.
“For the sake of my own herd, I trained to become an AI technician. That made a big difference to my production levels, but I wasn’t content to develop just my own herd. That’s when I started helping other farmers in my area.
“After a morning milking, I’d do an AI run and visit up to 8 herds to help them with their AI. I would get through 130 to 160 cows before lunch. Farming can be quite a solitary job, so I thoroughly enjoyed building a rapport with other farmers and helping them out with their breeding.”
Eventually, Peter decided it was time for a change of career. Given his experience in breeding and his hands-on farming experience, Peter easily transitioned into the role of fulltime AI technician for CRV. It was great fit, and for 18 years he thrived on helping other farmers improve the genetic performance of their animals.
After years working as an AI technician, CRV Peter took an opportunity to become a sales consultant. By Peter’s own admission, selling, in the traditional sense, isn’t in his nature.