Like most CRV sales consultants, Bo Russell had a rural upbringing. His parents were dairy farmers, so he knows first-hand that cows are one of farmers’ most important assets.
“Being raised in dairy, part of my job description as a kid was helping with the herd,” he says. “I learned that much of the farm’s profitability came down to having cows that perform well.
“Performing is more than just the quantity of milk an animal can produce. It’s also the quality of that milk – the fat and protein content. Can she get in calf easily, and what kind of calves is she bringing to the herd? Are they high quality replacements?
“Is she healthy, or has she got a history of sickness, maybe with lameness issues or mastitis? Is she suitable for the farm system? There are key traits a cow must have in order to help achieve a farmer’s goals and add value to the business.”